AIVINOVA is an event partner of the “Zukunftswerkstatt Sales Excellence 2026” on May 5, 2026, in Frankfurt (Main). Our Managing Partner Axel Winkler will give a presentation there in which he draws an interesting comparison: a fitness tracker does not change behavior on its own — just as a CRM system does not automatically make sales more effective. He will then answer the question of how a CRM can truly improve sales.
