Improve your marketing with a clear strategy
Why a marketing strategy is important
A sound marketing strategy is essential for achieving a strong market position and ensuring long-term customer loyalty. For CRM (Customer Relationship Management) to be effective, clear target groups and guidelines are needed for your marketing. Without a defined CRM marketing strategy, target audiences are not optimally reached and marketing teams work inefficiently.
What a marketing strategy is
A marketing strategy defines how a company promotes and positions its products and services successfully in the market through holistic CRM. It includes clear marketing goals and KPIs, specific communication channels and target groups, clear value propositions and competitive advantages, as well as required resources, data, and the use of artificial intelligence.
Typical challenges in developing a marketing strategy
How do I measure the success of my marketing strategy?
With clear goals and defined key performance indicators (KPIs), CRM success becomes clearly traceable. That’s why we work with you from the beginning to set realistic yet ambitious goals that can be measured and monitored through KPIs.
Which communication channels are best for my company?
What role do digitalization and artificial intelligence play in a marketing strategy?
Digital tools and artificial intelligence enable data-driven decisions and improve your marketing efficiency. We consider your current systems and design a CRM target architecture as the foundation for a modern marketing strategy.
How do I find the right target group for my marketing strategy?
How can I best prepare my marketing teams for the new strategy?
Our approach to developing your marketing strategy:
Objectives
Defining your marketing objectives in line with your business strategy
Customers and target groups
Identifying relevant target groups and customer profiles to address the market effectively
Market promise
Developing your brand identity and defining the specific benefits and added value your brand offers to customers
Communication channels and customer segmentation
Determining the channels through which products and services should be marketed to different customer groups
Competitive advantages
Defining your market positioning and unique selling points that differentiate your offering from competitors in the eyes of your target group
Marketing tools
Development of the various marketing instruments to be implemented across different marketing channels
Resources
Definition of the financial, human, and technical resources needed to implement the marketing strategy
Data and AI
Definition of how data and artificial intelligence will be used for data analysis and decision-making support in your CRM
Marketing controlling and KPIs
Monitoring and controlling marketing activities using key performance indicators (KPIs) that make set goals measurable
Your added values – the result of our consulting:
Optimal use of digital CRM tools and artificial intelligence
Clear market positioning and long-term revenue growth
Develop your marketing strategy with us!
Let’s talk personally about your marketing goals. Simply fill out the form – we’ll get in touch!