Using artificial intelligence to create a modern CRM
Why artificial intelligence is helpful in CRM
In a world with an increasing flood of data, it is essential to act quickly and soundly in CRM (Customer Relationship Management). Artificial intelligence (AI) in CRM enables companies to automate processes, recognize patterns and shape customer relationships in a more targeted manner. Without the use of AI, many valuable insights remain unused, leading to inefficient processes, missed opportunities and suboptimal customer experiences. Our consulting services help you to use AI in a targeted manner to make data-based decisions and secure sustainable competitive advantages.
What artificial intelligence is in CRM
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. In CRM, AI is used to automate tasks, provide personalized experiences, and analyze large volumes of customer data to make predictions and recommendations.
Typical challenges in implementing AI in CRM
How do I integrate AI into my existing CRM system?
Integrating AI into your CRM system can be complex. We help you understand how AI tools can be integrated with your existing systems and ensure a smooth transition to more intelligent processes.
Which AI-supported use cases are relevant for my company?
Artificial intelligence can optimize many areas, but not every solution is suitable for every company. We therefore work with you to develop the most relevant use cases and highlight the specific added value of using AI.
How do I ensure that my AI models are accurate and meaningful?
Data quality and model training are crucial. We help you to optimize your data structure and develop powerful AI models.
What legal and ethical aspects do I need to consider when using AI in CRM?
Data protection and compliance are key issues that need to be considered when using AI in CRM. We take into account applicable GDPR guidelines in consultation with your data protection officer and show ways in which ethical guidelines can be integrated into artificial intelligence.
How do I take my team on the journey to more AI use in CRM?
Acceptance and know-how are crucial for the use of AI functions. We are therefore happy to support you with training and AI-specific change management measures.
Our approach to AI in CRM:
AI goals and use cases
Definition of relevant goals and use cases for the use of artificial intelligence in CRM
Analysis of the current CRM landscape
Evaluation of your existing CRM systems, data structure and existing AI functions
AI gap analysis
Identification of gaps between the actual system landscape and the target state, including derivation and prioritization of necessary AI measures
AI concept
Conception of necessary AI models
AI development
Implementation of AI models by selecting and implementing suitable AI technologies
AI validation
Checking the quality of the results of the AI models using common validity criteria
AI automation
Permanent integration of AI for the automation of processes and their continuous improvement
Your added values – the result of our consulting:
Improved decision-making for your CRM
Increased efficiency through automated analyses
Enhanced effectiveness via data-driven actions
Implement AI in your CRM with us!
Let’s discuss your AI integration in CRM personally. Simply fill out the form, and we will get back to you!