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Boost your sales success with a clear strategy

Develop your sales strategy now

Why a sales strategy matters

A well-thought-out sales strategy is key to lasting business success. To make CRM (Customer Relationship Management) work, you need clearly defined goals and guardrails for your sales team. Without a clear CRM-driven sales strategy, potential remains untapped and teams operate inefficiently.

What a sales strategy entails

A sales strategy outlines how a company can successfully sell its products and services in the market through holistic CRM. This includes defining precise sales goals and KPIs, selecting the right sales channels and target segments, articulating unique value propositions and competitive advantages, and determining the required resources, data, and use of artificial intelligence.

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Common challenges in developing a sales strategy

How do I measure the success of my sales strategy?

With clear goals and defined key performance indicators (KPIs), CRM success becomes clearly traceable. That’s why we work with you from the beginning to set realistic yet ambitious goals that can be measured and monitored through KPIs.

Which sales channels suit my business best?

Analyzing your current sales channels while considering the potentials of new sales avenues helps in choosing the best strategy. We evaluate existing and new sales channels for your CRM to develop a concrete plan for optimizing and expanding your sales channels.

What role do digitalization and AI play in sales?

Digital tools and artificial intelligence enable data-driven decisions and improve the efficiency of your sales. Therefore, we not only consider your existing system landscape but also design a CRM target architecture as the basis for a modern sales strategy.

How do I identify the right target group for my sales strategy?

Through market and customer analyses, companies can precisely understand and address the needs of their target groups. We analyze existing customer data and conduct competitive analyses to develop concrete, clearly distinguishable target groups for your sales and CRM.

How can I optimally prepare my sales teams for the new strategy?

Clear processes and employee training ensure smooth implementation of the sales strategy. Therefore, we develop processes and training that accompany the implementation of your sales strategy to ensure sustainable change management.

Our process for defining your sales strategy

Goals

Set your sales objectives aligned with your overall business strategy

Customers and target groups

Identifying relevant target groups and customer profiles to address the market effectively

Value proposition

Shaping your offering and clarify the specific benefits for customers

Sales channels and segmentation

Choosing the channels for each customer group

Competitive advantages

Defining your market positioning and unique selling points that differentiate your offering from competitors in the eyes of your target group

Pricing

Developing a pricing approach that balances market demands with business goals

Resources

Defining required financial, human, and technical resources

Data and AI

Defining of how data and artificial intelligence will be used for data analysis and decision-making support in your CRM

Sales controlling and KPIs

Monitoring and steering sales activities with measurable indicators

Your added values – the result of our consulting:

Structured and scalable service strategy for your CRM

More efficient sales processes and higher closing rates

Optimal use of digital CRM tools and artificial intelligence

Clear market positioning and long-term revenue growth

Develop your sales strategy with us!

Let’s talk personally about your sales targets. Simply fill out the form, and we will get back to you!

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