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[\/et_pb_text][et_pb_button button_url=”#kontakt-popup” button_text=”Implement a cloud middleware now” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_border_width=”1px” button_border_radius=”60px” button_use_icon=”off” custom_padding=”12px|48px|12px|48px|true|true” global_colors_info=”{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_text_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#4bcfde” button_border_width__hover_enabled=”off|hover” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Mehr Text \/ Bild” module_id=”module-3″ module_class=”module-text-bild” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n
Many companies struggle with complex, historically grown system landscapes consisting of numerous individual connections (point-to-point), manual interfaces, and hybrid environments of on-premise and cloud systems. At the same time, technical requirements and organizations are constantly changing. IT systems must therefore be flexibly expandable and reliable to operate. A cloud-based middleware is the solution here. <\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n
Cloud-based middleware forms the backbone of a modern, scalable IT architecture. It is a central mediation layer between all your systems \u2013 from ERP and data warehouses to CRM solutions \u2013 and ensures smooth, secure, and standardized data flows. Instead of setting up and maintaining many individual interfaces between different systems, a middleware is used as a central platform. It reduces technical complexity, simplifies maintenance, and increases the adaptability of your infrastructure. <\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/Softwareimplementierung-1.webp” alt=”Person works with laptop in the server room next to network hardware; focus on IT infrastructure, maintenance and data security.” title_text=”Software implementation-1″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sektion” _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
A middleware plays a crucial role in customer relationship management (CRM) in particular: it enables the seamless integration of your CRM system into your existing IT landscape \u2013 whether it’s Salesforce, Microsoft Dynamics, or a custom solution. This allows customer data to be synchronized with other systems (e.g., marketing, sales, or service) in real time \u2013 securely, consistently, and automatically. <\/p>\n
Key advantages at a glance:<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/07\/Verzweigte-Schnittstellenstruktur-1-scaled.png” alt=”Divergent interface structure” title_text=”Divergent interface structure” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Divergent interface structure<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/07\/Middleware-Schnittstellenstruktur-2-scaled.png” alt=”Middleware interface structure” title_text=”Middleware interface structure” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Interface structure with cloud middleware<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Akkordeon” module_id=”module-4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7″ custom_padding=”0px||0px||true|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7%22:%91%22background_color%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” text_orientation=”center” max_width=”600px” module_alignment=”center” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_accordion icon_color=”gcid-primary-color” use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.27.4″ _module_preset=”default” toggle_text_color=”gcid-primary-color” toggle_level=”h3″ toggle_font_size=”20px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22,%22toggle_text_color%22%93}”][et_pb_accordion_item title=”Why is connecting existing systems often so complex, especially with CRM, ERP, and data warehouses?” open=”on” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The integration of CRM, ERP, and data warehouse systems poses particular challenges for many companies: different technologies, data models, and interface logics come together here. CRM systems often work with flexible customer models, while ERP systems map structured processes and product data. The data warehouse, in turn, requires clean, harmonized data flows.
We support you in designing a middleware architecture that reliably links these systems: through clear interfaces, data conversions, and a consistent integration model that avoids redundant data storage and sustainably improves data quality.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How do I deal with the multitude of different data formats?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n
Unstructured data, inconsistent formats, and a lack of standards are typical stumbling blocks. By introducing clear data models, mapping strategies, and format conversions (e.g., JSON, XML, CSV, EDIFACT), middleware ensures uniform data flows both between operational systems and toward the data warehouse. <\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”What to do when performance or latency cause problems? ” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n
Middleware can become a bottleneck, especially when it comes to real-time requirements or high transaction volumes. We analyze critical paths, optimize the architecture through asynchronous communication, caching, and load balancing\u2014ensuring a high-performance, scalable integration solution. <\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How can security requirements be mapped holistically?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n
Access controls, encryption, and logging must be coordinated both in the connected systems and in the middleware itself. We work with your IT security team to develop a comprehensive security concept that includes role-based access concepts, encryption (TLS, AES), API gateways, and audit trails. <\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How can I prevent middleware from becoming a black box? ” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n
Without a clear governance, there is a risk that the middleware will become opaque, error-prone, or difficult to maintain. We work with you to establish binding guidelines for interface documentation, naming conventions, monitoring, and error handling\u2014ensuring that the solution remains transparent and future-proof. <\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”What are the risks associated with a lack of acceptance of middleware in specialist departments?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n
If middleware implementation is viewed as a purely technical issue, specialist departments will be left out of the loop \u2013 and will fail to exploit the new potential. We involve specialist departments at an early stage in workshops and pilot projects, create understanding of the benefits, and ensure long-term acceptance through active participation. <\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How do I maintain an overview with cloud middleware integration?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n
A lack of prioritization and unclear responsibilities quickly lead to coordination problems. We support you with centralized integration management, including a roadmap, responsibility model (e.g., RACI), and transparent project management. <\/p>\n
[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Nummerierte Kacheln” module_id=”module-7″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” locked=”off” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-b26e0116-e957-4f8d-8f46-05fb4649be4d%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}”]<\/p>\n
Conducting a requirements analysis, including defining the target vision and surveying strategic framework conditions<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n
Basic technical configuration of the middleware platform including initialization<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n
Iterative development and connection of the required interfaces with accompanying know-how transfer<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n
Long-term support for your middleware \u2013 also available as a managed service on request<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Benefit Kacheln L” module_id=”module-9″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” locked=”off” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22,%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n
Future-proof IT architecture with reduced maintenance costs<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n
Flexible adaptability of your CRM ecosystem with minimal risk<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n
Efficient connection of existing and new systems to your CRM<\/p>\n
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Transparent project methodology, predictable costs, and knowledge transfer<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – CTA Kontakt” module_id=”module-12″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#4bcfde 0%|#297078 100%” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n
Let’s talk in person about your CRM’s cloud middleware. Simply fill out the form, and we will get back to you!<\/p>\n
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