{"id":1152,"date":"2025-03-26T15:33:10","date_gmt":"2025-03-26T14:33:10","guid":{"rendered":"https:\/\/aivinova.com\/consulting-services\/crm-technology\/crm-analytics\/"},"modified":"2025-07-16T23:10:14","modified_gmt":"2025-07-16T21:10:14","slug":"crm-analytics","status":"publish","type":"page","link":"https:\/\/aivinova.com\/en\/consulting-services\/crm-technology\/crm-analytics\/","title":{"rendered":"CRM Analytics"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Hero M&#8221; module_id=&#8221;module-hero-m&#8221; module_class=&#8221;hero-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|rgba(0,0,0,0.6) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/CRM-Analytics.webp&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x35;||divi||400&#8243; use_custom_home_link=&#8221;off&#8221; link_color=&#8221;#FFFFFF&#8221; separator_color=&#8221;#FFFFFF&#8221; current_text_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_text_color=&#8221;#FFFFFF&#8221; module_font_size=&#8221;13px&#8221; module_font_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.2em&#8221; header_2_text_color=&#8221;gcid-primary-color&#8221; header_2_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h1>Turning data into decisions with CRM analytics<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#kontakt-popup&#8221; button_text=&#8221;Perform analyses with your CRM now&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;1px&#8221; button_border_radius=&#8221;60px&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;12px|48px|12px|48px|true|true&#8221; global_colors_info=&#8221;{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_text_color__hover%22%93}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#4bcfde&#8221; button_border_width__hover_enabled=&#8221;off|hover&#8221; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Mehr Text \/ Bild&#8221; module_id=&#8221;module-3&#8243; module_class=&#8221;module-text-bild&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Why CRM analytics important is<\/h2>\n<p>CRM analytics involves systematically analyzing customer and business data to optimize sales, marketing, and service processes. By leveraging CRM system analytics functions\u2014often powered by artificial intelligence\u2014companies can derive actionable insights to inform strategic decisions. Without such analysis, valuable insights remain untapped, leading to ineffective actions, missed opportunities, and reduced customer loyalty. Our consulting services ensure you maximize the value of your CRM data, enabling data-driven decisions that sustainably support your business objectives.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>What CRM analytics is<\/h2>\n<p>CRM analytics refers to the systematic analysis of customer and business data to enhance sales, marketing, and service processes. This analysis typically utilizes CRM system functions, which may include artificial intelligence capabilities. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/CRM-Analytics-1.webp&#8221; title_text=&#8221;Digital data analysis with a global focus&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;Hands of several people pointing to charts and global statistics on a laptop; focus on data analysis, strategic planning and business intelligence.&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Akkordeon&#8221; module_id=&#8221;module-4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7%22:%91%22background_color%22%93}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;600px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Typical challenges in CRM analytics<\/h2>\n<p>[\/et_pb_text][et_pb_accordion icon_color=&#8221;gcid-primary-color&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; toggle_text_color=&#8221;gcid-primary-color&#8221; toggle_level=&#8221;h3&#8243; toggle_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22icon_color%22,%22toggle_text_color%22%93}&#8221;][et_pb_accordion_item title=&#8221;How can I ensure my CRM system captures relevant data for analysis?&#8221; open=&#8221;on&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Data quality and completeness are crucial for reliable analyses. We assist you in optimizing your data collection processes and integrating pertinent data sources. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Which key performance indicators (KPIs) are truly relevant for my business?&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Every company requires specific metrics to measure success. We collaborate with you to define pertinent KPIs and implement user-specific dashboards for transparent management. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What role do digitalization and artificial intelligence play in CRM analytics?&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Digital tools and artificial intelligence facilitate in-depth analyses and data-driven decisions. We evaluate which analyses can be performed with your existing CRM functions and identify additional tools or features you may need. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How can I ensure employees effectively utilize insights gained from CRM analytics?&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Without acceptance and expertise, CRM analytics can be ineffective. We offer training sessions and practical workshops to empower your team in leveraging analytical insights. <\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Nummerierte Kacheln&#8221; module_id=&#8221;module-7&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-b26e0116-e957-4f8d-8f46-05fb4649be4d%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Our approach for CRM analytics:<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>Goal definition<\/h3>\n<p>We define relevant analytical objectives, such as determining specific KPIs[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>Data acquisition<\/h3>\n<p>We identify necessary data sources and assess data quality[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>Data analysis<\/h3>\n<p>We select appropriate (AI-supported) analytical methods, models, and tools to apply to the acquired data[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>Validation<\/h3>\n<p>We evaluate the quality of the analyses based on standard validity criteria[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>Interpretation of results<\/h3>\n<p>We interpret the findings and derive data-driven decisions[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>Automation<\/h3>\n<p>We integrate analyses into user-specific dashboards and reports for ongoing use[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Benefit Kacheln L&#8221; module_id=&#8221;module-9&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22,%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Your added values \u2013 the result of our consulting:<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(75,207,222,0.15)&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg&#8221; title_text=&#8221;Icon-Plus&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; header_3_text_color=&#8221;gcid-primary-color&#8221; header_3_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22%93}&#8221;]Improved decision-making for your CRM[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(75,207,222,0.15)&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg&#8221; title_text=&#8221;Icon-Plus&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; header_3_text_color=&#8221;gcid-primary-color&#8221; header_3_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}&#8221;]Increased efficiency through automated analyses[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(75,207,222,0.15)&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg&#8221; title_text=&#8221;Icon-Plus&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; header_3_text_color=&#8221;gcid-primary-color&#8221; header_3_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}&#8221;]Enhanced effectiveness via data-driven actions[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(75,207,222,0.15)&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg&#8221; title_text=&#8221;Icon-Plus&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; header_3_text_color=&#8221;gcid-primary-color&#8221; header_3_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}&#8221;]Future-proofing through scalable analytical capabilities[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; CTA Kontakt&#8221; module_id=&#8221;module-12&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#4bcfde 0%|#297078 100%&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Conduct analyses with us!<\/h2>\n<p>Let&#8217;s discuss your CRM analytics needs in person. Simply fill out the form, and we will get back to you![\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;#kontakt-popup&#8221; button_text=&#8221;Get your individual consultation now!&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c&#8221; button_border_radius=&#8221;60px&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;12px|48px|12px|48px|true|true&#8221; button_border_color_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_bg_color%22,%22button_border_color%22%93,%22gcid-primary-color%22:%91%22button_text_color__hover%22%93}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#56848d&#8221; button_border_width__hover_enabled=&#8221;off|hover&#8221; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;module-pagination&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_module=&#8221;589&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"sibling-nav-wrapper\"><div class=\"sibling-nav prev\">\n                    <a href=\"https:\/\/aivinova.com\/en\/consulting-services\/crm-technology\/crm-use-cases\/\">\n                        <svg class=\"nav-arrow prev\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 100\">\n                    <circle class=\"circle\" cx=\"50\" cy=\"50\" r=\"48\" \/>\n                    <polyline class=\"arrow\" points=\"60,30 40,50 60,70\" \/>\n                <\/svg>\n                        <span class=\"label\">Erfahren Sie mehr \u00fcber <em>CRM Use Cases<\/em><\/span>\n                    <\/a>\n                <\/div><div class=\"sibling-nav next\">\n                    <a href=\"https:\/\/aivinova.com\/en\/consulting-services\/crm-technology\/artificial-intelligence\/\">\n                        <span class=\"label\">Erfahren Sie mehr \u00fcber <em>Artificial Intelligence<\/em><\/span>\n                        <svg class=\"nav-arrow next\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 100\">\n                    <circle class=\"circle\" cx=\"50\" cy=\"50\" r=\"48\" \/>\n                    <polyline class=\"arrow\" points=\"40,30 60,50 40,70\" \/>\n                <\/svg>\n                    <\/a>\n                <\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/aivinova.com\/en\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Turning data into decisions with CRM analyticsWhy CRM analytics important is CRM analytics involves systematically analyzing customer and business data to optimize sales, marketing, and service processes. By leveraging CRM system analytics functions\u2014often powered by artificial intelligence\u2014companies can derive actionable insights to inform strategic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1146,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-1152","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM analytics: turning data into decisions<\/title>\n<meta name=\"description\" content=\"Understand customer behavior and optimize processes through targeted data analysis and dashboards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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