{"id":1116,"date":"2025-03-26T14:09:06","date_gmt":"2025-03-26T13:09:06","guid":{"rendered":"https:\/\/aivinova.com\/crm-tool-selection\/"},"modified":"2025-07-16T20:58:22","modified_gmt":"2025-07-16T18:58:22","slug":"crm-tool-selection","status":"publish","type":"page","link":"https:\/\/aivinova.com\/en\/consulting-services\/crm-technology\/crm-tool-selection\/","title":{"rendered":"CRM Tool Selection"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Hero M&#8221; module_id=&#8221;module-hero-m&#8221; module_class=&#8221;hero-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|rgba(0,0,0,0.6) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/Technologieauswahl.webp&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][lwp_divi_breadcrumbs font_icon=&#8221;&#x35;||divi||400&#8243; use_custom_home_link=&#8221;off&#8221; link_color=&#8221;#FFFFFF&#8221; separator_color=&#8221;#FFFFFF&#8221; current_text_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_text_color=&#8221;#FFFFFF&#8221; module_font_size=&#8221;13px&#8221; module_font_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.2em&#8221; header_2_text_color=&#8221;gcid-primary-color&#8221; header_2_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h1>Select the right CRM system<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#kontakt-popup&#8221; button_text=&#8221;Choose your new CRM system now&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;1px&#8221; button_border_radius=&#8221;60px&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;12px|48px|12px|48px|true|true&#8221; global_colors_info=&#8221;{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_text_color__hover%22%93}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#4bcfde&#8221; button_border_width__hover_enabled=&#8221;off|hover&#8221; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Mehr Text \/ Bild&#8221; module_id=&#8221;module-3&#8243; module_class=&#8221;module-text-bild&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Why a CRM selection is needed<\/h2>\n<p>Choosing the right technology is crucial for the success of your CRM (Customer Relationship Management). An inadequate CRM system selection often leads to inefficient processes, higher costs, and low user acceptance. Therefore, we support you with a structured, vendor-independent approach to select the optimal CRM system tailored to your business strategy and processes.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>What is a CRM selection?<\/h2>\n<p>A CRM selection involves analyzing your CRM requirements, evaluating various CRM solutions, and deciding on the optimal system. Criteria such as functionality, price, scalability, integration efforts, training, and operating models are considered. The market for professional CRM software is extensive and complex \u2013 a systematic, standardized selection process helps you find the right provide.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/Technologieauswahl-1.webp&#8221; title_text=&#8221;Agile workshop with whiteboard and post-its&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;Team writes ideas together on a glass wall in a modern office; focus on creative process, agile working and collaborative innovation.&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Akkordeon&#8221; module_id=&#8221;module-4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7%22:%91%22background_color%22%93}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;600px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Typical challenges in CRM selection:<\/h2>\n<p>[\/et_pb_text][et_pb_accordion icon_color=&#8221;gcid-primary-color&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; toggle_text_color=&#8221;gcid-primary-color&#8221; toggle_level=&#8221;h3&#8243; toggle_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22icon_color%22,%22toggle_text_color%22%93}&#8221;][et_pb_accordion_item title=&#8221;How to objectively compare different CRM providers?&#8221; open=&#8221;on&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The market for professional CRM software is diverse, with numerous solutions focusing on different aspects. We utilize our extensive expertise and structured evaluation methods to objectively compare suitable providers, providing you with a transparent decision-making basis for your new CRM system. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Which criteria are crucial for selecting a CRM system?&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Every company has unique requirements for a CRM system, depending on company size, industry, and existing IT architecture. We collaboratively develop a tailored requirement catalog and use proven requirement formulations to identify the suitable CRM software for your company. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How to ensure seamless integration of the new CRM system into the existing IT architecture?&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>A CRM system must not only be functionally convincing but also integrate smoothly into your IT landscape. Therefore, during the requirement gathering phase, we also capture non-functional requirements to ensure seamless integration into your IT architecture. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How to avoid costly misinvestments in a CRM system?&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Poor decisions often lead to high follow-up costs due to extensive adjustments or even complete system changes. We minimize this risk through thorough requirement gathering and comprehensive evaluation of suitable software providers, ensuring a well-founded decision-making basis for a future-proof CRM selection. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How to ensure employees will actually use the selected CRM system?&#8221; toggle_icon=&#8221;&#x4c;||divi||400&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>A new CRM system only realizes its full potential if it is accepted and actively used by employees in daily operations. Therefore, we involve all relevant stakeholders early in the selection process to ensure high acceptance of the selected CRM system. <\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Nummerierte Kacheln&#8221; module_id=&#8221;module-7&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-b26e0116-e957-4f8d-8f46-05fb4649be4d%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Our approach for your CRM selection<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>CRM requirements definition<\/h3>\n<p>Systematic gathering, recording, and prioritization of your requirements[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>CRM vendor list<\/h3>\n<p>Creation of a market overview of potentially suitable providers for your new CRM system and narrowing down to a shortlist[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>CRM tendering<\/h3>\n<p>Preparation of tender documents, including a comprehensive requirement catalog, followed by distribution of the documents and communication with providers.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>Proof of concept<\/h3>\n<p>Organization of demo presentations by selected providers with subsequent evaluation[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;20px&#8221; background_color=&#8221;gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}&#8221;]<\/p>\n<h3>Decision template<\/h3>\n<p>Preparation of a decision template for the final selection of a CRM system[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; Benefit Kacheln L&#8221; module_id=&#8221;module-9&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;gcid-body-color&#8221; header_2_font_size=&#8221;36px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22,%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Your added values \u2013 the result of our consulting:<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(75,207,222,0.15)&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg&#8221; title_text=&#8221;Icon-Plus&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; header_3_text_color=&#8221;gcid-primary-color&#8221; header_3_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22%93}&#8221;]Clear, well-founded selection of the best CRM system[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(75,207,222,0.15)&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg&#8221; title_text=&#8221;Icon-Plus&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; header_3_text_color=&#8221;gcid-primary-color&#8221; header_3_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}&#8221;]Complete transparency and objectivity in the selection process[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(75,207,222,0.15)&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg&#8221; title_text=&#8221;Icon-Plus&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; header_3_text_color=&#8221;gcid-primary-color&#8221; header_3_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}&#8221;]Standardized approach enables quick results[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(75,207,222,0.15)&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg&#8221; title_text=&#8221;Icon-Plus&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-primary-color&#8221; header_3_text_color=&#8221;gcid-primary-color&#8221; header_3_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}&#8221;]Thorough documentation of results[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Module &#8211; CTA Kontakt&#8221; module_id=&#8221;module-12&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;36px||36px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#4bcfde 0%|#297078 100%&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Select your CRM with us!<\/h2>\n<p>Let\u2019s discuss your CRM selection personally. Simply fill out the form, and we will get back to you![\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;#kontakt-popup&#8221; button_text=&#8221;Get advice now&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c&#8221; button_border_radius=&#8221;60px&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;12px|48px|12px|48px|true|true&#8221; button_border_color_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_bg_color%22,%22button_border_color%22%93,%22gcid-primary-color%22:%91%22button_text_color__hover%22%93}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#56848d&#8221; button_border_width__hover_enabled=&#8221;off|hover&#8221; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;module-pagination&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_module=&#8221;589&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"sibling-nav-wrapper\"><div class=\"sibling-nav prev\">\n                    <a href=\"https:\/\/aivinova.com\/en\/consulting-services\/crm-technology\/crm-trainings-and-workshops\/\">\n                        <svg class=\"nav-arrow prev\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 100\">\n                    <circle class=\"circle\" cx=\"50\" cy=\"50\" r=\"48\" \/>\n                    <polyline class=\"arrow\" points=\"60,30 40,50 60,70\" \/>\n                <\/svg>\n                        <span class=\"label\">Erfahren Sie mehr \u00fcber <em>CRM Trainings and Workshops<\/em><\/span>\n                    <\/a>\n                <\/div><div class=\"sibling-nav next\">\n                    <a href=\"https:\/\/aivinova.com\/en\/consulting-services\/crm-technology\/crm-use-cases\/\">\n                        <span class=\"label\">Erfahren Sie mehr \u00fcber <em>CRM Use Cases<\/em><\/span>\n                        <svg class=\"nav-arrow next\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 100\">\n                    <circle class=\"circle\" cx=\"50\" cy=\"50\" r=\"48\" \/>\n                    <polyline class=\"arrow\" points=\"40,30 60,50 40,70\" \/>\n                <\/svg>\n                    <\/a>\n                <\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/aivinova.com\/en\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Select the right CRM systemWhy a CRM selection is needed Choosing the right technology is crucial for the success of your CRM (Customer Relationship Management). An inadequate CRM system selection often leads to inefficient processes, higher costs, and low user acceptance. Therefore, we support [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1146,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-1116","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Select suitable CRM systems | Compare tools<\/title>\n<meta name=\"description\" content=\"Find the ideal CRM solution with our help - transparent, vendor-neutral and tailored to your needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aivinova.com\/en\/consulting-services\/crm-technology\/crm-tool-selection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Select suitable CRM systems | Compare tools\" \/>\n<meta property=\"og:description\" content=\"Find the ideal CRM solution with our help - 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