[et_pb_section fb_built=”1″ admin_label=”Module – Hero M” module_id=”module-hero-m” module_class=”hero-text” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/Potenzialanalyse.webp” custom_padding=”0px||0px||true|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][lwp_divi_breadcrumbs font_icon=”5||divi||400″ use_custom_home_link=”off” link_color=”#FFFFFF” separator_color=”#FFFFFF” current_text_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” module_text_color=”#FFFFFF” module_font_size=”13px” module_font_last_edited=”off|desktop” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_text_color=”gcid-primary-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#kontakt-popup” button_text=”Conduct your CRM gap analysis now” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_border_width=”1px” button_border_radius=”60px” button_use_icon=”off” custom_padding=”12px|48px|12px|48px|true|true” global_colors_info=”{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_text_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#4bcfde” button_border_width__hover_enabled=”off|hover” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Mehr Text \/ Bild” module_id=”module-3″ module_class=”module-text-bild” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n
Many companies do not fully exploit the potential of their CRM, whether in sales, marketing, or customer service. A systematic CRM gap analysis helps identify hidden opportunities, optimize inefficient processes, and derive targeted measures to increase growth. Without such an analysis, valuable CRM potentials remain unused, and companies risk being overtaken by competitors.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n
A CRM gapanalysis is a structured process to identify and evaluate the opportunities within your CRM. Cross-departmental CRM activities are analyzed and compared with a target state and benchmark to determine the CRM maturity level. Concrete measures to improve CRM maturity can then be defined.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/Potenzialanalyse-1.webp” title_text=”Potenzialanalyse-1″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Akkordeon” module_id=”module-4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7″ custom_padding=”0px||0px||true|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7%22:%91%22background_color%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” text_orientation=”center” max_width=”600px” module_alignment=”center” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_accordion icon_color=”gcid-primary-color” use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.27.4″ _module_preset=”default” toggle_text_color=”gcid-primary-color” toggle_level=”h3″ toggle_font_size=”20px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22,%22toggle_text_color%22%93}”][et_pb_accordion_item title=”How do I recognize unused CRM potential in my company?” open=”on” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Often, potentials are hidden in existing processes, customer data, or market trends. A structured CRM potential analysis brings these to light. We use data-driven methods, interviews, and benchmark analyses to identify your unused CRM opportunities.[\/et_pb_accordion_item][et_pb_accordion_item title=”How can I ensure that the identified CRM potentials are also feasible?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]A thorough CRM potential analysis not only evaluates opportunities but also their feasibility and profitability. Therefore, we prioritize measures according to benefit and effort to develop realistic implementation plans for your CRM.[\/et_pb_accordion_item][et_pb_accordion_item title=”What role do digitalization and artificial intelligence play in CRM potential?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]Digital tools and artificial intelligence enable data-driven decisions and improve the efficiency of your CRM. Therefore, we consider not only your existing system landscape but also design a CRM target architecture that incorporates modern technologies, allowing you to fully exploit your CRM potential.[\/et_pb_accordion_item][et_pb_accordion_item title=”What CRM potential does my company have compared to the competition?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]Comparing your current CRM state with competitors reveals strengths and weaknesses. Therefore, we conduct a comprehensive benchmark analysis\u2014both within and outside your industry\u2014and provide concrete CRM optimization recommendations to help you stay as competitive as your rivals.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Nummerierte Kacheln” module_id=”module-7″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” locked=”off” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-b26e0116-e957-4f8d-8f46-05fb4649be4d%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}”]<\/p>\n
Define your CRM goals considering your overall corporate strategy to establish a target CRM state[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n
Systematic, cross-functional analysis of relevant CRM activities within your company[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n
Derive your CRM maturity level by comparing your current CRM state with the target state and a relevant benchmark (within or outside your industry)[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n
Identify current pain points with your existing CRM that urgently need improvement[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n
Identification of potential for improvement and definition of measures required to close the identified gaps[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n
Evaluation of measures based on benefits and effort for prioritization and integration into an implementation plan to optimally utilize CRM potential[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Benefit Kacheln L” module_id=”module-9″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” locked=”off” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22,%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22%93}”]Objective and cross-departmental evaluation of your CRM[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]Comparison of your CRM with benchmarks[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]Recognizing your CRM maturity and systematically identifying your pain points[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]Identify and leverage untapped CRM potential[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – CTA Kontakt” module_id=”module-12″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#4bcfde 0%|#297078 100%” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n
Let\u2019s talk personally about your CRM potential. Simply fill out the form, and we will get back to you![\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#kontakt-popup” button_text=”Get advice now” button_alignment=”right” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_bg_color=”gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c” button_border_width=”1px” button_border_color=”gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c” button_border_radius=”60px” button_use_icon=”off” custom_padding=”12px|48px|12px|48px|true|true” button_border_color_last_edited=”off|desktop” locked=”off” global_colors_info=”{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_bg_color%22,%22button_border_color%22%93,%22gcid-primary-color%22:%91%22button_text_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#56848d” button_border_width__hover_enabled=”off|hover” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”module-pagination” _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_module=”589″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”92%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]