{"id":1081,"date":"2025-03-26T13:53:34","date_gmt":"2025-03-26T12:53:34","guid":{"rendered":"https:\/\/aivinova.com\/consulting-services\/crm-strategy\/marketing-strategy\/"},"modified":"2025-07-02T08:50:59","modified_gmt":"2025-07-02T06:50:59","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/aivinova.com\/en\/consulting-services\/crm-strategy\/marketing-strategy\/","title":{"rendered":"Marketing Strategy"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Module – Hero M” module_id=”module-hero-m” module_class=”hero-text” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/Marketingstrategie.webp” custom_padding=”0px||0px||true|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][lwp_divi_breadcrumbs font_icon=”5||divi||400″ use_custom_home_link=”off” link_color=”#FFFFFF” separator_color=”#FFFFFF” current_text_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” module_text_color=”#FFFFFF” module_font_size=”13px” module_font_last_edited=”off|desktop” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_text_color=”gcid-primary-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Improve your marketing with a clear strategy<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#kontakt-popup” button_text=”Develop your marketing strategy now” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_border_width=”1px” button_border_radius=”60px” button_use_icon=”off” custom_padding=”12px|48px|12px|48px|true|true” global_colors_info=”{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_text_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#4bcfde” button_border_width__hover_enabled=”off|hover” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Mehr Text \/ Bild” module_id=”module-3″ module_class=”module-text-bild” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Why a marketing strategy is important<\/h2>\n

A sound marketing strategy is essential for achieving a strong market position and ensuring long-term customer loyalty. For CRM (Customer Relationship Management) to be effective, clear target groups and guidelines are needed for your marketing. Without a defined CRM marketing strategy, target audiences are not optimally reached and marketing teams work inefficiently.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n

What a marketing strategy is<\/h2>\n

A marketing strategy defines how a company promotes and positions its products and services successfully in the market through holistic CRM. It includes clear marketing goals and KPIs, specific communication channels and target groups, clear value propositions and competitive advantages, as well as required resources, data, and the use of artificial intelligence.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/Marketingstrategie-1.webp” title_text=”L\u00e4chelndes Team beim lockeren Austausch” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” alt=”L\u00e4chelnde Person in wei\u00dfem Hemd in lockerer Besprechungssituation bei Tageslicht; Fokus auf Teamdynamik, moderner Arbeitsplatzkultur und positiver Kommunikation.” sticky_enabled=”0″][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Akkordeon” module_id=”module-4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7″ custom_padding=”0px||0px||true|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-a09a66a7-6c00-46dd-b3cd-132779d678a7%22:%91%22background_color%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” text_orientation=”center” max_width=”600px” module_alignment=”center” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Typical challenges in developing a marketing strategy<\/h2>\n

[\/et_pb_text][et_pb_accordion icon_color=”gcid-primary-color” use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.27.4″ _module_preset=”default” toggle_text_color=”gcid-primary-color” toggle_level=”h3″ toggle_font_size=”20px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22,%22toggle_text_color%22%93}”][et_pb_accordion_item title=”How do I measure the success of my marketing strategy?” open=”on” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

With clear goals and defined key performance indicators (KPIs), CRM success becomes clearly traceable. That\u2019s why we work with you from the beginning to set realistic yet ambitious goals that can be measured and monitored through KPIs. <\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Which communication channels are best for my company?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]An analysis of your current marketing channels, along with the potential of new tools, helps determine the best strategy. That\u2019s why we assess both existing and new marketing channels to develop a concrete plan for optimizing and expanding your CRM marketing.[\/et_pb_accordion_item][et_pb_accordion_item title=”What role do digitalization and artificial intelligence play in a marketing strategy?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Digital tools and artificial intelligence enable data-driven decisions and improve your marketing efficiency. We consider your current systems and design a CRM target architecture as the foundation for a modern marketing strategy. <\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”How do I find the right target group for my marketing strategy?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]Market and customer analysis allows companies to truly understand the needs of their audience. We analyze existing customer data and conduct competitive analysis to define distinct target groups for your marketing and CRM.[\/et_pb_accordion_item][et_pb_accordion_item title=”How can I best prepare my marketing teams for the new strategy?” toggle_icon=”L||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]Clear processes and staff training ensure smooth strategy implementation. We therefore develop tailored processes and training to support implementation and enable sustainable change management.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Nummerierte Kacheln” module_id=”module-7″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” locked=”off” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-b26e0116-e957-4f8d-8f46-05fb4649be4d%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Our approach to developing your marketing strategy:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}”]<\/p>\n

Objectives<\/h3>\n

Defining your marketing objectives in line with your business strategy[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n

Customers and target groups<\/h3>\n

Identifying relevant target groups and customer profiles to address the market effectively<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n

Market promise<\/h3>\n

Developing your brand identity and defining the specific benefits and added value your brand offers to customers<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n

Communication channels and customer segmentation<\/h3>\n

Determining the channels through which products and services should be marketed to different customer groups<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n

Competitive advantages<\/h3>\n

Defining your market positioning and unique selling points that differentiate your offering from competitors in the eyes of your target group<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n

Marketing tools<\/h3>\n

Development of the various marketing instruments to be implemented across different marketing channels<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n

Resources<\/h3>\n

Definition of the financial, human, and technical resources needed to implement the marketing strategy[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n

Data and AI<\/h3>\n

Definition of how data and artificial intelligence will be used for data analysis and decision-making support in your CRM[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”20px” background_color=”gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22background_color%22%93}”]<\/p>\n

Marketing controlling and KPIs<\/h3>\n

Monitoring and controlling marketing activities using key performance indicators (KPIs) that make set goals measurable[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Benefit Kacheln L” module_id=”module-9″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” locked=”off” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22,%22header_2_text_color%22%93}”]<\/p>\n

Your added values \u2013 the result of our consulting:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22%93}”]Structured and scalable marketing strategy for your CRM[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]More efficient marketing processes, more leads, and higher conversions[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n

Optimal use of digital CRM tools and artificial intelligence<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(75,207,222,0.15)” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/icon-plus.svg” title_text=”Icon-Plus” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||13px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”gcid-primary-color” header_3_text_color=”gcid-primary-color” header_3_font_size=”20px” background_enable_color=”off” text_orientation=”center” global_colors_info=”{%22gcid-97c1feeb-4c3f-4a3e-8586-72cfcd3bbe3f%22:%91%22background_color%22,%22background_color%22%93,%22gcid-primary-color%22:%91%22text_text_color%22,%22header_3_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n

Clear market positioning and long-term revenue growth<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – CTA Kontakt” module_id=”module-12″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#4bcfde 0%|#297078 100%” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

Develop your marketing strategy with us!<\/h2>\n

Let\u2019s talk personally about your marketing goals. Simply fill out the form \u2013 we\u2019ll get in touch! <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#kontakt-popup” button_text=”Get advice now” button_alignment=”right” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_bg_color=”gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c” button_border_width=”1px” button_border_color=”gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c” button_border_radius=”60px” button_use_icon=”off” custom_padding=”12px|48px|12px|48px|true|true” button_border_color_last_edited=”off|desktop” locked=”off” global_colors_info=”{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_bg_color%22,%22button_border_color%22%93,%22gcid-primary-color%22:%91%22button_text_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#56848d” button_border_width__hover_enabled=”off|hover” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”module-pagination” _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_module=”589″ saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”92%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

\n \n \n \n \n <\/svg>\n Erfahren Sie mehr \u00fcber Sales Strategy<\/em><\/span>\n <\/a>\n <\/div>
\n \n Erfahren Sie mehr \u00fcber Gap Analysis<\/em><\/span>\n \n \n \n <\/svg>\n <\/a>\n <\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t
<\/span> Home<\/span><\/a><\/span> 5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Improve your marketing with a clear strategyWhy a marketing strategy is important A sound marketing strategy is essential for achieving a strong market position and ensuring long-term customer loyalty. For CRM (Customer Relationship Management) to be effective, clear target groups and guidelines are needed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1078,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-1081","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nEffective CRM marketing strategies for more leads<\/title>\n<meta name=\"description\" content=\"Increase your lead generation with data-driven marketing strategies that specifically target your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aivinova.com\/en\/consulting-services\/crm-strategy\/marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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