{"id":1078,"date":"2025-03-26T12:17:11","date_gmt":"2025-03-26T11:17:11","guid":{"rendered":"https:\/\/aivinova.com\/consulting-services\/crm-strategy\/"},"modified":"2025-07-17T10:03:34","modified_gmt":"2025-07-17T08:03:34","slug":"crm-strategy","status":"publish","type":"page","link":"https:\/\/aivinova.com\/en\/consulting-services\/crm-strategy\/","title":{"rendered":"CRM Strategy"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Module – Hero M” module_id=”module-hero-m” module_class=”hero-text” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/CRM-Strategie.webp” custom_padding=”0px||0px||true|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][lwp_divi_breadcrumbs font_icon=”5||divi||400″ use_custom_home_link=”off” link_color=”#FFFFFF” separator_color=”#FFFFFF” current_text_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” module_text_color=”#FFFFFF” module_font_size=”13px” module_font_last_edited=”off|desktop” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_line_height=”1.2em” header_2_text_color=”gcid-primary-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Your CRM Strategy as the key to success<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#kontakt-popup” button_text=”Develop a CRM strategy now” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_border_width=”1px” button_border_radius=”60px” button_use_icon=”off” custom_padding=”12px|48px|12px|48px|true|true” global_colors_info=”{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_text_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#4bcfde” button_border_width__hover_enabled=”off|hover” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Mehr Text \/ Bild” module_id=”module-3″ module_class=”module-text-bild” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”gcid-body-color” header_2_font_size=”36px” global_colors_info=”{%22gcid-body-color%22:%91%22header_text_color%22,%22header_2_text_color%22%93,%22gcid-primary-color%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Why a CRM strategy is essential<\/h2>\n

For CRM (Customer Relationship Management) to succeed, you need the right strategy. A CRM strategy is a comprehensive, customer-centric plan that aligns processes, technology, and data in your company to create profitable customer relationships. With a CRM strategy, businesses can make their sales, marketing, and service processes more efficient and achieve sustainable growth. <\/p>\n

There is no one-size-fits-all CRM strategy. It must be tailored to your company, your customers, and your goals. That’s why we develop your CRM strategy together with you\u2014whether it’s a sales, marketing, or service strategy\u2014based on a potential analysis of your business.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aivinova.com\/wp-content\/uploads\/2025\/03\/CRM-Strategie-1.webp” alt=”Person in white shirt speaks with commitment in front of colleagues in a modern office; focus on communication, leadership and personal presence in a business context.” title_text=”Committed speech in the office” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – Kachel ohne Bild” module_id=”module-6″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NCIsImVuYWJsZV9odG1sIjoib2ZmIn19@” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-primary-color” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-primary-color%22:%91%22background_color%22%93}” background__hover_enabled=”off|desktop” background_color_gradient_stops__hover=”#56848d 0%|#56848d 100%” use_background_color_gradient__hover=”on”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Sales strategy<\/h2>\n

Increasing your sales numbers<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

We analyze your sales activities and develop a demand-driven sales strategy that improves your sales funnel efficiency and sustainably increases sales.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” background_color=”gcid-primary-color” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MyIsImVuYWJsZV9odG1sIjoib2ZmIn19@” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-primary-color%22:%91%22background_color%22%93}” background__hover_enabled=”off|desktop” background_color_gradient_stops__hover=”#56848d 0%|#56848d 100%” use_background_color_gradient__hover=”on”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Marketing strategy<\/h2>\n

Improving customer retention<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]We analyze your marketing efforts and design a data-driven marketing strategy that reaches your target audience effectively and builds long-term customer relationships.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-primary-color” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-primary-color%22:%91%22background_color%22%93}” background__hover_enabled=”off|desktop” background_color_gradient_stops__hover=”#56848d 0%|#56848d 100%” use_background_color_gradient__hover=”on”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Service strategy<\/h2>\n

Enhancing service quality<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]We analyze your service processes and develop a customer-centric service strategy that quickly identifies your customers\u2019 challenges and solves them with high quality.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NCIsImVuYWJsZV9odG1sIjoib2ZmIn19@” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-primary-color” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-primary-color%22:%91%22background_color%22%93}” background__hover_enabled=”off|desktop” background_color_gradient_stops__hover=”#56848d 0%|#56848d 100%” use_background_color_gradient__hover=”on”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

CRM potential analysis<\/h2>\n

Identifying your opportunities<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]We review your current CRM processes and systems to determine your CRM maturity level. This helps uncover untapped synergies and potentials, creating actionable fields for the future.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Module – CTA Kontakt” module_id=”module-12″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”36px||36px||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#4bcfde 0%|#297078 100%” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

Develop your CRM strategy with us!<\/h2>\n

Let\u2019s discuss your CRM goals personally. Just fill out the form and we\u2019ll get in touch![\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#kontakt-popup” button_text=”Get advice now” button_alignment=”right” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_bg_color=”gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c” button_border_width=”1px” button_border_color=”gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c” button_border_radius=”60px” button_use_icon=”off” custom_padding=”12px|48px|12px|48px|true|true” button_border_color_last_edited=”off|desktop” locked=”off” global_colors_info=”{%22gcid-74f0c3e4-95e9-40e5-8db6-e80835ccd51c%22:%91%22button_bg_color%22,%22button_border_color%22%93,%22gcid-primary-color%22:%91%22button_text_color__hover%22%93}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#56848d” button_border_width__hover_enabled=”off|hover” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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<\/span> Home<\/span><\/a><\/span> 5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Your CRM Strategy as the key to successWhy a CRM strategy is essential For CRM (Customer Relationship Management) to succeed, you need the right strategy. A CRM strategy is a comprehensive, customer-centric plan that aligns processes, technology, and data in your company to create […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1065,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-1078","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDevelop your individual CRM strategy with us! | AIVINOVA<\/title>\n<meta name=\"description\" content=\"Achieve your business goals with customized CRM strategies for sales, marketing, and service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aivinova.com\/en\/consulting-services\/crm-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Develop your individual CRM strategy with us! 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